Search Engine Optimization
An Effective Way to Boost Local SEO
Search Engine Optimization (SEO) is a digital marketing strategy that helps your business improve rankings for relevant search queries on popular search engines like Google. Ranking higher on Google SERPs invites more traffic to your website or any online listing consisting of information that users are looking for. More traffic eventually increases your brand’s awareness, and engagement among people looking for services/products that you offer. This filtered audience is likely your potential customer base, a group that will probably buy your services/products. Which will drive profits.
Local search results intend to fulfill users’ navigational or informational needs in context with a business or service in their locality. In fact, 93% of customers found a local company on the internet within the past year.
When your business website or listing appears higher on the search result pages, it naturally drives more potential customers towards your business location. Any company with a geographical location can benefit from SEO and have an easier time connecting to those that are looking for what they offer!
What is Local SEO?
Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience. Optimizing the website of your local business is about making sure people can find you online and offline.
Even now, when you might not be getting visitors in your building, you’re still targeting an audience that is located in the same geographical area as you are. So you’d better optimize your online presence for that area. You can do that in part on your own website, but there’s a lot more you can do!
Improving local search visibility requires a strategic and targeted approach. 46% of google searches are seeking local information, which implies that local businesses have an easy opportunity to get connected with a whole community of internet-based buyers.
six Most important benefit factors for success
Optimize for engagement and awareness
Essential Components of Local SEO
To better understand and harness the local search ecosystem, we need to look into its essential components. Some impactful local SEO elements that drive search visibility and lead to better business opportunities include.
Using hyper-local content, optimizing title tags and headlines with geographical references makes your website more indexable for search engines and relatable for users. Better readability works more efficiently than keyword stuffing for both website visitors and Google.
Connecting your marketing dots and setup your marketing system will fire up your business online.
Here are some best practices to level up your business with On Page Optimization. Connecting your Google my Business Map, Social media links, Highlight your reviews and video online customer reviews,
SEO Challenges Faced by Local Businesses
SEO is a conspicuous marketing tool for businesses of all sorts and sizes. However, there are certain challenges that you need to consider at the onset of your digital journey. Some of the most common challenges that local businesses face when implementing local SEO strategy include:
Lack of Genuine Online Reviews
Online reputation management plays a vital role in your local search rankings. 92% of customers read online reviews before making a purchase. It is also an important criterion for the search index ranking.
Adapting Trends and Algorithms
Maintaining an online presence requires you to stay consistent with the best practices and latest changes in the search engine algorithm. In most cases, this requires a peer network or the right expertise.
Deficiency of Localized Content
Publishing location-specific content, updates, and geographically linked material on your business website is challenging and requires diligent research and investment. Local content on your digital assets sends positive signals to the search engine and makes you more relevant for the users.
Poor Online Presence and Inconsistent NAP
Locally centered content elements such as NAP, citations, and local backlinks compulsorily require constant updates in directories and platforms such as GMB.
Absence of Local Citations
Think of it as an online version of word-of-mouth publicity. When popular local online sources talk about or mention your business, it generates a backlink for you and sends more quality traffic to your website or listing. Publishing guest posts on authoritative sites and getting featured in local news websites are some of the potential ways you can improve local citations for your business.
No Social Media Presence
Social media is one of the popular online activities. As of 2020, the number of social media users in the US alone was 223 million. If you aren’t leveraging this online channel to promote your local business, you’re losing a big chunk of the audience that may be potentially
interested in doing business with you. Additionally, you’re also reducing one more digital footprint where search engines can access information about your business.
Local News Postings: An Effective Local SEO Strategy
As a local business, your presence within local news publishers plays a significant role along with the elements discussed above in improving your local search results. Local news posting is a strategy to carefully select local news websites relevant to your brand, pitch them your unique stories, and get featured in front of a broad audience.
This local SEO strategy can turn out effective if you manage to craft valuable local content for the audience. This local content can range from covering local stories and events to any major activities within your neighborhood.
Valuable and useful content for the users helps you build authority and sends a positive signal to the search engine.
Leveraging the Power of Google News Approved Sites
Instead of reaching out to any local news outlet and getting your story published, an effective way to make the most out of this local SEO strategy is to get your articles published on authority sites–news sites that appear on Google News.
Google News is usually the preferred mode for most smartphone users to consume news every day. It is a news aggregator that searches through thousands of news sources and organizes the news into different categories, including local news. Estimates suggest that there are around 280 million Google News users, thanks to the popularity of Android phones.
Getting your story published on Google News Approved sites leads to several benefits. Some of these include:
Citation from a News
Source with High Domain Authority
When Google News approved sites accept and publish your story, you receive a citation from a source that Google already considers authoritative. These citations from local news sites with high domain authority eventually improve the rankings of your own digital assets.
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Contact Purpose Mind Marketing today to experience quality SEO services that can boost your online presence. With our team by your side, you can expect to get a professional digital marketing campaign that will drive traffic and generate leads for your business.