Search Engine Optimization

An Effective Way to Boost Local SEO

Search Engine Optimization (SEO) is a digital marketing strategy that helps your business improve rankings for relevant search queries on popular search engines like Google. Ranking higher on Google SERPs invites more traffic to your website or any online listing consisting of information that users are looking for. More traffic eventually increases your brand’s awareness, and engagement among people looking for services/products that you offer. This filtered audience is likely your potential customer base, a group that will probably buy your services/products.  Which will drive profits.

Local search results intend to fulfill users’ navigational or informational needs in context with a business or service in their locality. In fact, 93% of customers found a local company on the internet within the past year.

When your business website or listing appears higher on the search result pages, it naturally drives more potential customers towards your business location. Any company with a geographical location can benefit from SEO and have an easier time connecting to those that are looking for what they offer!

Purpose Mind Marketing- Marketing, Google My Business, Social Media management, Reputation management, Website Audit/reviews

What is Local SEO?

Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience. Optimizing the website of your local business is about making sure people can find you online and offline. 

Even now, when you might not be getting visitors in your building, you’re still targeting an audience that is located in the same geographical area as you are. So you’d better optimize your online presence for that area. You can do that in part on your own website, but there’s a lot more you can do!

Improving local search visibility requires a strategic and targeted approach. 46% of google searches are seeking local information, which implies that local businesses have an easy opportunity to get connected with a whole community of internet-based buyers.

Services We Offer

Google My Business is a suite of free tools to help you manage your business listings and presence on Google Search and Maps. Manage and update your business information and respond to reviews across Google products like Search and Maps and those that appear in other Google properties such as Google+ or YouTube. Purpose Mind Marketing is a digital marketing agency offering various digital marketing services, including Google My Business management. Get in touch to learn more.

This is the Gig you need to increase your (DA) domain authority or (DR) domain rating. When you have high powered sites linking to your domain it helps google understand that you are the authority in your niche. It is also a cost effective way to increase the number of referring domains to your website which is an important ranking factor.
Increases the Domain Rating of your Website
Note we update the Google Sheet in 30 days to show the results. Only A hrefs is used to show the Before and After results of any increases in the Domain Rating

This service is designed to help build up your anchor text ratios of certain Money Keywords and/or reduce the number of links to certain pages. The total number of Tier 1 links will be approximately 150. So if you give 5 URLs and 5 Money Keywords, each URL will get approximately 30 links each, with 1 of the Money Keywords as Anchor Text.

Total Keywords 40
Map Stack
Cloud Stack

Total Keywords 70
Map Stack
Cloud Stack

six Most important benefit factors for success

Optimize for engagement and awareness


If you don’t already have a website, you can get started with WordPress.  Start building your website with SEO in mind. Get the right foundation started.

Let Google know your location

There are many factors that influence small business SEO, but there is one very obvious one: your NAP. NAP stands for Name, Address, Phone number. In case of a local business, details like addresses, phone numbers, geo-coordinates, opening hours etc., should be correct at all times 

Write content for your user

 Picking the right keywords to optimize for is very important. It really doesn’t matter if you add this content to your site as a page or blog post. Just make sure that you write about things that people want to talk about or things that make people talk about your business in a positive way.

Reputaton management

Google My Business and Facebook allow customers to leave a reviews about your company. If your company has a good rating, people will be more likely to click through to your website.

Google My Business

 (GMB) is a profile that you can set up to help promote your business in the search results and on Google Maps. This official Google tool can really help you to rank in your specific geographical area. Not only that, but the tool also gives you an enormous amount of options to manage and improve your listings. 

Social media

In most cases we recommend using social media for brand awareness or to lead potential customers to your website for a sale. Using social media as a small business is all about promoting your brand, your company, and your products to establish your image and to get the right traffic to your company website. 

Essential Components of Local SEO

To better understand and harness the local search ecosystem, we need to look into its essential components. Some impactful local SEO elements that drive search visibility and lead to better business opportunities include.

On-Page Optimization

Using hyper-local content, optimizing title tags and headlines with geographical references makes your website more indexable for search engines and relatable for users. Better readability works more efficiently than keyword stuffing for both website visitors and Google.

Connecting your marketing dots and setup your marketing system will fire up your business online.  

Here are some best practices to level up your business with On Page Optimization.  Connecting your Google my Business Map, Social media links, Highlight your reviews and video online customer reviews,

SEO Challenges Faced by Local Businesses

SEO is a conspicuous marketing tool for businesses of all sorts and sizes. However, there are certain challenges that you need to consider at the onset of your digital journey. Some of the most common challenges that local businesses face when implementing local SEO strategy include:

Lack of Genuine Online Reviews

Online reputation management plays a vital role in your local search rankings. 92% of customers read online reviews before making a purchase. It is also an important criterion for the search index ranking.

Adapting Trends and Algorithms

Maintaining an online presence requires you to stay consistent with the best practices and latest changes in the search engine algorithm. In most cases, this requires a peer network or the right expertise.

Deficiency of Localized Content

Publishing location-specific content, updates, and geographically linked material on your business website is challenging and requires diligent research and investment. Local content on your digital assets sends positive signals to the search engine and makes you more relevant for the users.

Poor Online Presence and Inconsistent NAP

Locally centered content elements such as NAP, citations, and local backlinks compulsorily require constant updates in directories and platforms such as GMB.

Purpose Mind Marketing – Search Engine Optimization

Absence of Local Citations

Think of it as an online version of word-of-mouth publicity. When popular local online sources talk about or mention your business, it generates a backlink for you and sends more quality traffic to your website or listing. Publishing guest posts on authoritative sites and getting featured in local news websites are some of the potential ways you can improve local citations for your business.

No Social Media Presence

Social media is one of the popular online activities. As of 2020, the number of social media users in the US alone was 223 million. If you aren’t leveraging this online channel to promote your local business, you’re losing a big chunk of the audience that may be potentially

interested in doing business with you. Additionally, you’re also reducing one more digital footprint where search engines can access information about your business.

Local News Postings: An Effective Local SEO Strategy

As a local business, your presence within local news publishers plays a significant role along with the elements discussed above in improving your local search results. Local news posting is a strategy to carefully select local news websites relevant to your brand, pitch them your unique stories, and get featured in front of a broad audience.

This local SEO strategy can turn out effective if you manage to craft valuable local content for the audience. This local content can range from covering local stories and events to any major activities within your neighborhood.

Valuable and useful content for the users helps you build authority and sends a positive signal to the search engine.

Leveraging the Power of Google News Approved Sites

Instead of reaching out to any local news outlet and getting your story published, an effective way to make the most out of this local SEO strategy is to get your articles published on authority sites–news sites that appear on Google News.

Google News is usually the preferred mode for most smartphone users to consume news every day. It is a news aggregator that searches through thousands of news sources and organizes the news into different categories, including local news. Estimates suggest that there are around 280 million Google News users, thanks to the popularity of Android phones.

Getting your story published on Google News Approved sites leads to several benefits. Some of these include:

Citation from a News
Source with High Domain Authority

When Google News approved sites accept and publish your story, you receive a citation from a source that Google already considers authoritative. These citations from local news sites with high domain authority eventually improve the rankings of your own digital assets.

Backlinks for Your Brand

Links pointing to your website or local listing from these news sites improve search rankings for your business further, diverting more relevant traffic and potential customers.

Fast Search Engine Indexing

Google’s search engine continuously indexes new pages on the web. However, a new website or a web page with no previous online history may take a while to get indexed, and later, ranked in the search results. However, the indexing frequency is much faster on websites that regularly publish new pages. Featuring your content on these sites with a link pointing to your website expedites the indexing process.

Instant Exposure to Wide Audience

You’re probably the best in your business, offering high-quality products and services to your customers. However, you need to get the word out to people who are perhaps unaware of your offerings. Google News approved sites make this task easier for you by providing a platform to reach out to potential audiences that may prefer visiting your store and buying your products/services.

Growth in Organic Traffic

Google News approved sites already serve a wide audience. Reaching out to these users organically through your own digital assets is a time-consuming process. However, your brand visibility increases instantly with your story published on these news sites, directing more traffic to your website or encouraging interested people to locate your business through your online listing.


Success rate

We provide results-oriented services, supported by data and analysis. Our company is made up of experienced professionals who can help you increase website traffic and generate leads.

of Experience

Our team at Purpose Mind Marketing has been in the industry for years, providing expert services in digital marketing to businesses of different sizes. Our professionals can help you achieve your online goals in a way that is guaranteed to improve sales and the overall success of your business.

Digital Expertises

Our proven techniques allow us to achieve the best results in terms of traffic and sales. We have helped businesses from different industries surge ahead in their digital presence. Get in touch with us today for a free consultation.


We offer a range of digital marketing services and can customize our package to fit your business needs. We will work with you closely and listen to what you have to say so we can come up with the best solutions that will benefit you in the long run.

7-12 Days turn around

1000 words $60
1500 words $90
2000 words $120
2500 words $150

4-7 Days turn around

1000 words $120
1500 words $180
2000 words $240
2500 words $300


Contact Purpose Mind Marketing today to experience quality SEO services that can boost your online presence. With our team by your side, you can expect to get a professional digital marketing campaign that will drive traffic and generate leads for your business.

Marketing Company Hesperia, CA