The internet is a powerful tool for businesses of all sizes. Suppose you’re not taking advantage of Google My Business. In that case, you’re missing out on a valuable opportunity to connect with customers online. GMB lets you create and manage a free business listing on Google that helps people find your company and learn more about what you do. Here are just a few of the benefits that small businesses can reap from using GMB:
Google My Business:Increased visibility online
When someone searches for your business on Google, your GMB listing will appear as one of the top results, giving them an easy way to learn more about what you offer and how to get in touch. If you’re a local business, this is a significant way to encourage foot traffic through your door.
Your GMB listing includes your business hours, contact information, and location on a map, making it easy for potential customers to find you and get in touch. And if you have a website, you can link to it from your GMB listing, giving customers another way to learn more about your business.
Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. Claiming and verifying your GMB listing is simple and only takes a few minutes. Once you’ve claimed your listing, you can start adding photos, responding to reviews, and adding updates to show up in search results. You can also use Google My Business to monitor your performance on Google and make sure your listing is accurate and up-to-date.
More customer contact info
GMB listings include basic information like your phone number, website URL, and hours of operation. This makes it easy for potential customers to get in touch with you. Customers can also use your listing to get directions if you have a brick-and-mortar location.
Including as much detail as possible in your GMB listing helps potential customers learn more about your business and what you have to offer. You can also add photos, videos, and posts to give visitors a better sense of your business.
Suppose you want to attract even more attention to your GMB listing. In that case, you can try using Google My Business features like “Questions & Answers” and “Posts.” These features let you interact directly with potential customers, answer their questions, and give them more information about your business.
Google My Business:Improved customer service
Customers can leave reviews and ratings on your GMB listing, which helps you identify areas where you need to improve your customer service. You can also use the “Questions & Answers” section to address any customer service issues directly.
It’s essential to monitor your GMB listing regularly so that you can quickly respond to any negative reviews or feedback. By addressing customer concerns in a timely and professional manner, you can show potential customers that you are dedicated to providing excellent customer service.
Here are a few tips for improving your customer service:
-Make sure your employees are adequately trained on how to handle customer inquiries and complaints
-Develop a process for handling customer complaints quickly and efficiently
-Encourage customers to leave reviews and ratings on your GMB listing
-Monitor your GMB listing regularly for negative reviews or feedback
-Respond to all negative reviews or feedback in a timely and professional manner
Google My Business:Better Insights
GMB provides valuable insights into how customers find and interact with your business online. This information can help you make better marketing decisions in the future.
GMB also allows you to track how many people have viewed your business listing, called impressions. Impressions are the number of times your listing has been seen on Google, whether customers clicked through to your website or not.
You can see how many people have requested directions to your business, called direction requests. Direction requests are the number of times customers have asked for recommendations to your business from their current location using Google Maps.
If you have a physical store, you can see how many people have visited that location, called store visits. Store visits are the number of times someone went to your physical store after searching for your business on Google.
A well-optimized GMB listing can help improve your website’s SEO, making it easier for customers to find you online.
One way to optimize your GMB listing is to include keywords in your business name and description that customers are likely to use when searching for businesses like yours. You can also add photos and videos, which can help improve your ranking in search results. For more tips on optimizing your GMB listing, check out our blog post.
Suppose you’re not sure how well your website is currently performing in search results. In that case, you can use Google’s PageSpeed Insights tool to get insights into improving your website’s speed and performance. This can help improve your SEO and your customer’s experience on your website.
Improving your website’s SEO can be a long and complex process. However, it’s essential to make sure your website is visible to potential customers. By taking some time to optimize your GMB listing and improve your website’s performance, you can help ensure that customers will be able to find you when they’re searching for businesses like yours.
If you’re not using Google My Business yet, now is the time to get started. It’s a free and easy way to improve your online presence, and it can help you attract more customers and grow your business. Purpose Mind Marketing is a digital marketing agency specializing in helping small businesses get the most out of Google My Business. We can administer you set up and optimize your listing, track your performance, and more. Contact us today to learn more about our services.